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Establish
a list of publications that you wish to be seen in. |
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Collate an effective
database of this audience. |
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Establish who are
the best journalists to approach with your story. |
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Make contact with
these journalists and try to find out what they are looking
for at this moment in time. |
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Write your press release
with an angle on the feedback you have received from the journalists
you have contacted. |
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Keep your press release concise and factual
answering key questions. |
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Include suitable quotations from key personnel
in the company you are writing about. |
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Send out the press release once it is written
and checked. |
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Follow this up by phoning the journalists
in question. |
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Offer any further help to these journalists
and request feedback. |
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| Want
to plan your own PR campaign? Click here for a comprehensive
package on how to write your own press releases and how
to contact journalists. The package includes a database
of journalist who you wish to target along with an e-mail
support package to help you gain coverage in the media. |
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| Click here to download |
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