Identify
the target market you are trying to promote your services
to.
Collate an effective
database of these prospects.
Establish who the
key decision maker is in each target company.
Research each target
company and establish their requirements.
Decide on how best
to approach these companies, whether by mail or e-shot.
Design a suitable brochure or flyer to send
out to the database.
Once the brochure or flyer is finalised,
proof read to ensure that everything is correct.
Send out the brochure or flyer using the
chosen method.
Follow up this approach by phoning the key
contacts.
Request feedback information and collate
the results.
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